The new ‘Mean Girls’ hit the American box office with a bang. The musical feature film grossed US$28 million between January 12th and 14th.
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The result exceeded expectations, considering that Paramount Pictures even considered releasing the musical remake of the 2004 classic directly on Paramount+ streaming and only decided to go to the big screen after carrying out tests with the audience.
The producer was also careful not to sell the film as a musical so as not to scare away viewers. “By saying ‘musical, musical, musical’ you can alienate the audience.
I want everyone to maintain the same temperature,” explained Marc Weinstock, president of global marketing at Paramount.
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In second place, the also debutant ‘Beekeeper’, starring Jason Statham, grossed more than US$16 million, making ‘Mean Girls’ not shine even more.
As a result, ‘Wonka’, starring Timotheé Chalamet, arrived in its fifth week in theaters and grossed more than US$8 million over the weekend.
Finally, fourth place went to ‘Anyone But You’, which made almost US$7 million, while ‘Migration’ closes the top 5 of the week with just over US$6 million.
