LeBron James has cemented his status as a sports legend and pop culture icon. As the NBA’s top star for nearly two decades, he expanded his reach into the world of film in 2021, starring in the film Space Jam. Furthermore, LeBron took a significant step towards the fashion scene, getting closer to this universe over time.
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In June 2023, during Paris Fashion Week, LeBron attended the debut of his longtime friend, Pharrell Williams, as the new creative director of Louis Vuitton. On the occasion, LeBron expressed his pride, writing: “AMAZING SHOW, super proud of you brother and happy to be part of this moment!” This participation already indicated his imminent collaboration with the fashion brand.
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Months later, in October, LeBron appeared in a joint post with Pharrell, revealing spoilers for the collection, including a blouse with the brand’s new camouflage pattern and the collection’s highlight: a green alligator leather bag, which had already been seen in the hands of several celebrities.
Now, in January 2024, it has been officially announced that LeBron James is the star of Louis Vuitton’s new collection. The line includes pieces that reflect the brand’s comfort and elegance in a contemporary way, with cardigans, jackets and coats highlighted in the looks released, all complemented by the imposing presence of LeBron carrying the brand’s iconic speedy at two meters and six meters tall.
