Last Friday (27), through social media and the official website, Formula 1 announced that it had signed a new partnership for next year with Puma, in which it will be the competition’s official sports supplier. The publication stated that singer A$AP Rocky will be the company’s creative director.
++ Selena Gomez Is Worried About Taylor Swift And Travis Kelce’s Relationship, Says magazine
The star will be responsible for developing the material that will be launched and produced by Formula 1, including footwear, clothing, or accessories with the aim of reaching audiences from different niches, regions, as well as viewers and followers of the automobile competition.
++ James Harden signs new deal with Los Angeles Clippers
The relationship between Formula 1 and A$AP Rocky is not new, as previously, the singer had closed another partnership with the sports league and Puma for this year, which aims to be an exclusive collection focused on drivers and teams but also aimed at the general public.
Rihanna, the rapper’s current partner, also has a relationship with Puma, with the creation of her luxury brand, Fenty, and cosmetics, Fenty Beauty, in September 2017, which immediately gained traction with the public due to the care and broad inclusion of skin tones and body sizes.
“As F1 continues to grow around the world, we are reaching new fans through exciting collaborations and seeing the sport enter areas of mainstream culture that we have never seen before. Puma has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers and everything in between,” said Stefano Domenicali, President and League CEO.
